Even with the incredibly close game, eventually ending with a Steelers victory, the highlight of our Superbowl evening was the hilarity between the plays…the highly anticipated commercials. This year saw over-the-top celebrity endorsements, childhood favorites, and even ads in 3D…Did you wear your glasses? Some were predictable, and others over the top (for instance, the animated sugar-craving insects in the Coca-Cola “Heist” ad). Here at Rule29, we’ve ranked our top five spots below the jump.
1. Careerbuilder.com “Tips” – no actual animals were harmed making this ad
2. E*Trade “Talking Baby” – Outtakes were great too
3. NBC “LMAO” – we really almost did
4. Doritos “Crystal Ball” – a comedy classic…never gets old
5. Firestone “Taters” – bickering Mr. and Mrs. Potato Head
These were are faves, but there were so many great contenders. View them all at Hulu, Spotbowl or AdBowl and tell us which ones kept you anxiously awaiting the next commercial break.










Justin Ahrens
Sarah Ahrens
Kara Ayaram
Tim Damitz
Bob Davidson
Susan Herda
Kerri Liu
Katrina Strich
Intern
Guest Blogger





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