Justin Ahrens
Sarah Ahrens
Kara Ayaram
Tim Damitz
Bob Davidson
Susan Herda
Kerri Liu
Katrina Strich
Intern
Guest Blogger
We humbly present to you the next up in our work series: the MacDonald Photography identity system. When photographer Brian MacDonald came to us for a fresh, stylish look at his branding, we started from scratch to create a powerful and sophisticated look for his company.
For his logo, we created a silhouette of him behind the lens. The rough-edged mark combined with the clean custom serif type showcases photography as an art form and craft. And since photography is all about the effects of light, we used a deep, custom Pantone blend black as the foundation of his identity pieces. We added contrasting colors of blue, red, green, and white to represent the different areas of his studio: REVEAL THE VISION (commercial portraiture), CAPTURE THE MOMENT (film), and FEAST YOUR EYES (food portraiture).
As you know, a photographer relies on his portfolio. That’s why we created this unique custom-built DVD portfolio piece that houses 1-5 DVDs, with interchangeable branding pieces so he can target any specific audience.
Recently, this identity system was recognized in HOW’s self-promotion annual. You can also view MacDonald Photography’s website and be inspired by stunning photography. Also, check out macpix.com for the delicious videography branch, MacDonald Productions.
How did you make the a deep custom Pantone blend black? Is this a combination of different Pantone colors?
[...] paper, etc. However, well done print work is still valuable and vital. Corporate brochures, identity systems, packaging, and other print pieces are all still popular avenues for companies to advertise their [...]