R29 Showcase: Life In Abundance

Every once and a while we get the privilege to work with an organization whose main function is changing the world for the better. Life In Abundance is one of those organizations. About 2 years ago we were introduced to LIA and ever since meeting them we have been cheerleading their cause, encouraging everyone we know to get involved with this amazing African based non-for-profit. Reflecting over the past 2 years it’s a little overwhelming to see all that we have done together. From revamping their identity to the near completion of a documentary (available for public purchase soon!!) it has been an exciting journey to see where we have been and where we have come. In celebration of the work we have done together, we wanted to take a look back at the evolution of the LIA identity.

The U.S. branch of Life In Abundance initially contacted us for a rework of their 8 year old logo. They felt that their current look did not speak well to the American donor and needed a mark that communicated hope and transformation and ideally also worked in Africa. They did like the bird element in their logo and asked that we look at a bird as a possible solution.

The logo LIA eventually landed on is shown above on the right. The bird in flight carrying the olive branch speaks to several of their goals of communicating peace, hope and the ability to rise above circumstances.

Below are the materials created to extend this mark and continue to communicate who LIA is as an organization and represent the people they serve.

Identity System

We reworked the Life In Abundance website and helped them develop their social media strategy and set up (this included their blog, Twitter and Facebook) so that they were able to create a community of people interested in getting involved with the work they are doing in Northeast Africa.

Also needed was brochures and print materials that could be handed out or sent to people interested in LIA.

Brochure (Recently became available in Kenya as well)

Newsletter

Boxes for Change Curriculum

Banners created for speaking events

In 2008 Rule29 went with MacDonald Photography and LIA to the slums of Africa to see first hand the work and the people LIA was committed to. From this trip a book was created in an effort to tell LIA’s story and put faces on the individuals and communities LIA supports. For additional support of the book we created a microsite where people can learn more and purchase the book. Click here to check it out.

From this trip we also developed a reel which was used at speaking engagements to introduce LIA to people.

In 2009 36 Point The Reflex Blue Show joined the cause and invited 3 creatives (Justin Ahrens, Steve Hartman, and Christine Taylor) to their studio to collaborate in efforts to raise awareness and support for LIA. Below is the result of their efforts. Click here to hear the show. Click here to check out the poster microsite.

We continue to work with LIA, further developing their brand and message, hoping to reach more people and encouraging others to get involved in this great organization. No only have we been able to make a global impact, but it has changed the way we look at and approach our work. Projects to look forward to this next quarter are 2 firsts for LIA, an annual report and the LIA documentary (you can read more about our journey in making the film here). We are excited to share these with you so please stay tuned! And as always tell us what you think and share with us any questions you have.