A Super Game & the Ads ’10

So Superbowl XLIV is over…great game! All the food has been consumed (Jambalaya made the menu at many of the gatherings; recipe here). Also, I was introduced to the “It’s My Solo Cup.” Have you seen them? Great idea!

But now the real and meaningful conversations begin! No, not arguing about which quarterback will have the higher rating next year or how all of us would like to live in south Florida. We now get to rehash, relive and re-quote the Superbowl commercials!!!

This year, the average cost for the 30 second commercial spot was roughly $3 million, so the longer the conversation lasts, the better for these guys! They tried many different tactics to get our attention. There were the animals: chickens, beavers, and Clydesdales. Athletes from the past pimping products (really Joe Montana? Sketcher Shape-Ups?). There were babies & toddlers talking trash – always a crowd favorite! Another one that, unfortunately, made its way into the mix this year was men in tighty whities.

There were a new ideas that entered the game this year. Focus on the Family, along with Tim Tebow & his mother, choose to talk about Right To Life. They might have just gotten their $3 million worth before the spot ever aired! And, Miller decided to “give” its spot and stay online to small businesses who could really use it. Pepsi went with a whole other approach…no commercial! Instead they wanted to help change the world.

Here at Rule29, we took an exceptionally informal poll, and here are some of our favorites:

#1 ) Snickers/Betty White
#2 ) Motorola/Megan Fox
#3 ) Denny’s
#4 ) E*Trade

What were your favorites? Most disappointing? Most amusing? Did you enjoy the game or the commercials more?

For me, I enjoyed both, but I am finding more people are talking about what was on the TV when the game itself wasn’t on!

(Step back over the past few years. Here is what Rule29 thought of the past few year’s Super Bowl Ads for 2009 and 2008.)