Spec This!

In a time where numerous print projects are being scrapped for online alternatives, some people may think that sending out for print quotes is ancient history. Many designers feel they can get by with just a basic understanding of what to provide their print vendors—overall size, uncoated vs. coated paper, etc. However, well done print work is still valuable and vital. Corporate brochures, identity systems, packaging, and other print pieces are all still popular avenues for companies to advertise their goods and services, and each one is unique. You don’t want to miss an opportunity with a poor print estimate, and there are so many details that may come into play.

So, what does this mean for designers—especially those of the younger generation who may not have been taught production methods? Learning how to correctly spec a print piece is a must-have skill. Not only does having the correct information for your printer help them to provide you with an accurate quote, but it will also help you to think about more interesting production techniques to apply to your project. Possessing knowledge of varnishes and various paper stocks can dramatically influence your end result… we think for the better! The last thing you want is to have your sweet business card lacking that extra touch of style when it’s printed because you didn’t know about all the different types of embossing or stamp options up front.

Don’t fret, though. Whether you are looking to master this practice, or just yearn for an easier way, we want to help you spec.

Along with O’Neil Printing and Floodlight Design, Rule29 has created Spec This—a new online print tool aimed at teaching the masses how to correctly communicate print specs. This fast, easy-to-use form works for almost every print project you can imagine. You are guided through and provided helpful tips and tricks along the way if you get stuck. The end result is an email to your printer (or multiple printers) of all your project’s ins and outs so they can provide you with an on-target quote. And don’t worry…each printer gets their own private copy of the email allowing you to send out for multiple estimates to find the best one for your project.

Pretty nifty, huh? We think so.

Check out the online print estimator here, and feel free to send us your feedback. Is there something you would change to better work for you? We want to know!