Let’s be honest. This year’s Super Bowl ads fell short of expectations for most. Sure, there were a few laughs. An arguably meaningful moment. But, for the most part, companies (and their agencies) seemed to miss the mark. Or, did they?
Super Bowl ads are a different ball game. There are different expectations. Different rules. Friends gather and expect to be entertained. Expect something they haven’t seen before. But, what did we get this year? We saw familiar characters thanks to E*Trade (Talking Babies), Career Builders (Monkeys), and Coke (Polar Bears). We saw nostalgic throw-backs thanks to Acura (Seinfeld), Honda (Ferris Bueller), and MetLife (Cartoons). And we saw the resurgence of what has been conveniently categorized as “sex”.
So, here’s the question. Does it still work? Does sex sell? Do ad agencies know their audience(s)?
According to the oh-so-informal means of YouTube comments, the GoDaddy ads were a complete flop. The majority of viewers (80-90%) have “disliked” the ads and the social “chatter” seems to suggest they’ll be losing customers (think Groupon last year). Does this mean our culture is tired of objectifying women?
While this remains yet to be seen, this is apparently not the case for men… H&M’s choice to use David Beckham’s body has seemed to bring a mostly positive reaction. Sure, the majority of responders are more than likely women, but whose to say these aren’t the primary influencers of underwear/clothing purchases for men.
You tell us. (Survey below.)
Update (02-10-12): Results Below: