It’s been awhile since we have posted a green post. It’s really not from a lack of ideas, but more of which ones to post. Then we watched this video this week and thought how much better can it get? It’s a Ted Talk that’s informative, 5 minutes long, and includes some rules to live by. Enjoy – and don’t forget to shake and fold!

In our world, when anything that references the number 29 comes along, we tend to make a big deal about it. With this being the 29th volume of our Creative Matters newsletter, we decided to provide another way to experience it with our shiny new iPad app. Since our last installment, we have been up to a variety of new promotions, campaigns, mobile apps, books, and much more. What better way to share it all with you than with this new interactive read? If you have an iPad, please download this app for free. We would love your feedback on it and your overall experience using it.

As we all get ready for spring to turn into summer, for our allergies to hopefully die down, and for baseball season to kick into high gear, please take some time to check out the two great ways to interact with Creative Matters®:

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:: Download the Creative Matters interactive PDF ::
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:: Download the Creative Matters iPad App ::

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Thanks,

The Design Monkeys from Rule29

When I first read this article in Fast Company Design (Why Designers Need to Stop Feeling Sorry for Africa) my reason for reading was purely because the title annoyed me. If nothing else, this article is brilliant just for its title alone! After reading through the article quite a few times, and really looking into the heart of what the author’s argument is about, I think I really agree with what he is saying.

Take, for example, the prevalence of poverty porn. We can all picture Sally Struthers on a late-night commercial with emaciated children that you can save for $10/month. This is poverty porn at its worst (or best depending on how you look at it). In fact, one of the significant challenges that R29 has faced with some of our Africa-focused clients is the volume of poverty porn among similar organizations.

‘What’s the big deal,’ some might say? People need to be moved to act, and moving images, design and media can really be effective means that justify a better end for the poor and vulnerable. Someone would see an image that moves them to give and that gift provides a better quality of life for the image-bearer.

I’ve spent quite a bit of time in Africa and every time I leave a slum, I can’t help but marvel about how truly innovative and ingenious our African brothers and sisters really are. From toys made from trash to home-made water-purification units; the poor and marginalized people of this world deserve much more credit than we often give them. And yet, it would be really easy to take a picture of one of these brilliant African’s and make him look desperate.

Instead, let’s look at the assets that are already present and walk alongside our African friends toward a new day of prosperity and peace. There are many ‘good news’ stories coming out of Africa. I hope that these begin to outweigh the glut of poverty porn that is commonplace in today’s world.

Here’s my hope: what if the world began to view the poor as innovators, entrepreneurs, and future leaders – this perspective swings the dignity pendulum back to the complete opposite side and paints an entirely different picture of the reality of our world’s poor. This is where we need to be, and I believe that by working together (especially as designers) this could be reality. So thanks to a blog title that got me all riled up, I felt compelled to write and share about a shift in perspective. At least it’s something for us all to think about.

Shame on us for stealing one of the few assets they may have left: dignity.

Thanks to Justin Narducci from Life In Abundance for having an ongoing dialogue (the last 5 years) with me and Rule29 on how to “see” the poor and the amazing complexities of Africa. And for being the co-writer of this post.

30 days from now…who really knows where you’ll be? Is there something you’ve always meant to do, wanted to do, but just … haven’t? Matt Cutts suggests: try it for 30 days. This short, lighthearted talk offers a neat way to think about setting and achieving goals.

This is a great place to start. Watch this or try reading Life Kerning – you will see some nice similarities. What would you do for 30 days?

When we talk about leadership and development, we often talk about being on a path. We all understand that a path leads somewhere; you can’t start a journey without that proverbial first step. But I don’t think we talk enough about taking a good look at the current path we’ve been on—for it’s rarely a path that we would have chosen or mapped out.

How often do you look back at your life and say, “Wow, look at how I got here!?” If you had read a preview of how that trip was going to turn out, you might have chosen to take a vacation or have had another drink. We tend to forget that our careers (and our life, for that matter) never proceed in a straight line; there are bumps, dips, turns, and seemingly instant acceleration. It’s important to remember that when you do find yourself in one of those right turns, or your life is accelerating at a numbing rate, that you have been there before and you may need to take a quick timeout.

The goal should be to reach a point where most things in life are not a surprise. Easier said than done, I know. But as you plan your career or your business goals, you need have an asterisk on your plan that says “You want to go here; you will adjust on the way.” Develop the perspective that your career life is an adventure, and you will take things as they come while trying to navigate the path you feel led to be on. This will reduce your frustrations and your “holy cow” moments, and hopefully provide you with the understanding of which turn or adjustment is the right one.

Every year when I reflect on all the things that have happened and what I’m doing now versus what I thought would occur, I usually chuckle (and sometimes cry), but in the end I’m glad that I’m still around to do something I love. So when I plan my next steps, I go into it with all my past experiences and hope that it will be as painless as possible, full of joy rather than gnashing of teeth, and with the expectation that somehow I can help make this world a better place.

Idealistic? Naïve? The answer is up to you. You have a choice on your “path” to be prepared for the twists and turns ahead. Will you be prepared for the inevitable, or will you let it derail you? I say, welcome the challenges and whenever possible rejoice in what’s going on. It may sound strange, but those turns in the road are what define you. We learn best from our mistakes and failures and how we handle those hurdles. Expecting them is not a pessimistic perspective; it’s a proactive approach from a position of readiness and strength. Welcoming them isn’t masochistic; it’s having the mindset that you intend to learn from each and every experience, no matter what, and that you see it all as a great adventure. So put on your seat belt and welcome the future—and know that it will be different than what you think.

Life often takes us on unexpected pathways. Take time to reflect on the path you’re on and how it’s different than where you thought you would be.

Some Additional Tips:
1. When planning your year and/or setting goals, make time for reflecting on where you have been or where you are going. This journey often needs slight adjustments, be ready to make them.

2. As cheesy as it sounds, be prepared for detours, your attitude and the way you handle those bumps are what affects your enjoyment and satisfaction of your work and life.

3. Pay it forward. Sharing this perspective and what you have learned from the last turn in the road will often help someone else avoid the same pitfall.