100 Years in the Making

Posted by in R29 Showcase on January 26th, 2012

In 1912, the Titanic sank, Woodrow Wilson was elected President, and painter Jackson Pollock was born. Also that year—on Valentine’s Day, no less—the United States lovingly opened its arms to welcome Arizona to the Union, making it our 48th state. The people of Arizona have lived through so much and have an abundance of unique stories to show for it. Along with Arizona writer Lisa Schnebly Heidinger, O’Neil Printing, Roswell Bookbinding, and countless photographers and historians, Rule29 worked to collect those stories in Arizona: 100 Years Grand—a commemorative coffee table book to celebrate the State’s centennial.

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Helping Hands & Purple Porcupines

Posted by in Matters To Us on October 6th, 2011

As stated by the Illinois Coalition Against Domestic Violence, approximately 25% of all women will experience an act of domestic violence in their lifetime. This type of behavior is often repeated, and stems from the abuser’s desires of power and control. It is not always physical, nor is it always directed towards women. It affects all ages and people of every social status. The worst of all—it is silent. Humiliation often prevents victims from coming forward and speaking out against their abusers. How can the community help a silent, yet incredibly damaging issue? One solution is to raise awareness.

October is National Domestic Violence Awareness Month. As our way of showing care to the victims of this issue, Rule29 spent a day up in Woodstock, Illinois volunteering at Turning Point, a 24-hour crisis intervention and response center. In order to maintain the facility and allow it to continually serve the community, Turning Point relies on the community to provide whatever contribution they can. Through various types of donations, the organization is able to supply shelter and supplies, counseling, education, and advocacy to those in need.

In a group effort with our friends at Grip Design and Faust we were able to take a break from our busy schedules to lend a helping hand. (Read more about our serving adventures here.) From brightening up a dreary stairwell with a cheerful mural to organizing a cluttered supply closet and lots of yard work, we were able to make a big difference in just a few hours. (For a closer look at the day, check out our Flickr set.)

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A Different Way to Pink

Posted by in Featured, R29 Showcase on August 25th, 2011

Every Fall we collectively are bombarded with a mass of pink merchandise—at least more than usual. Some may not even recognize the significance, but ultimately many of our pink purchases go to a special cause. October is breast cancer awareness month—in honor of all the moms, sisters, daughters, aunts, grandmothers, and cousins who have dealt with the disease. A portion of the sales from the pink goods often goes to breast cancer research, supporting research and events. (It should be noted that not all Pink Ribbon merchandise goes to support breast cancer research—sold with the intention that the buyer will use it to support the cause.)

Unlike many of the organizations selling everything from mugs to hats sporting the Pink hue, the American Cancer Society wants the public to Pink Differently—not just buying a shirt with a Pink Ribbon to be supportive, but doing more. Take that shirt and wear it to an ACS cancer walk, raising funds to go directly to cancer research. The Pink Differently campaign asks us to go beyond the barrage of products and do more to fight the war against cancer.


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Celebrities Among Us

Posted by in Matters To Us on May 12th, 2011

Our own Justin Ahrens was recently provided with the opportunity to speak about Will Bradley, a local design legend, to a group at the Geneva Historical Society. This local organization told us about Bradley and mentioned he hailed from our hometown. (Up until that moment, the closest designer we knew of was Frederic Goudy—renowned typeface designer from Bloomington, Illinois.) We were intrigued to hear this piece of news and set off to research and present our newfound knowledge to the community. The event set out to show attendees that often to discover something amazing and profound you don’t even have to leave your hometown. You just have to realize that greatness can be anywhere. Take a closer look. In our case, not only was Bradley a well-known icon close in proximity, but in discipline.

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A One-of-a-Kind Brand

Posted by in R29 Showcase on March 17th, 2011

The word unique is thrown around a lot. This said, in our often cookie-cutter culture it’s rarely used in the true sense. Lucky for us, we were recently given the opportunity to work with a company that encourages its customers to embrace what they love and make something completely unique.

LexiWynn owners Seth and Alexa Holzwarth came to us in 2010 as a small start-up with a single goal – build their brand to allow them to be a stronger competitor in the custom purse design market. The pair had been making one-of-a-kind handbags for their friends since 2006. They eventually began throwing parties where guests could come and pick materials to design their own bags. From the uber-trendy to more classic, the outcome of the process is always unique. In fact, LexiWynn stands by their promise that once a bag is made, no one else can choose the same materials in the same application, ensuring that every bag is completely exclusive to its owner.

As designers, we love it when people are given the opportunity to grow their passion for design, whether it is with images, typography, or in this case, fabric. Because of this, we were so excited to work with LexiWynn. We wanted to help them as they worked to promote a sense of imagination, creativity, and sophistication.

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