Interview 17: A little inside on our email girl – Emma
Posted by Justin Ahrens in 29 Questions on January 26th, 2010I guess it’s time to be honest with you, our friends. We have had a relationship with someone for several years that we feel we should let you know about because she has done nothing but make us look good, helping us (and our clients) have a little more marketing sass. Emma and her coworkers have been a welcome addition to our email and survey marketing over the last several years. Whether you’re meeting Emma for the first time or if you are already a fan of Emma as well, we hope you learn a little more about the ol’ gal and her friends.
1: What is Emma, exactly?
Emma’s an email marketing and communications company that helps small and midsize businesses manage their email campaigns and online surveys in style.
2: How was Emma started?
In late 2001, Will Weaver and Clint Smith (known sometimes as the Tall One and the Not-So-Tall One), began researching the marketing and communications field, hoping to help small businesses manage such things more easily. They saw that nobody out there had really nailed email marketing. There were services that seemed to offer enough sophistication but were way too pricey for small businesses. And there were really inexpensive services that didn’t go far enough in helping small businesses create something really professional and stylish. So the idea behind Emma was to fill the space in the middle — a stylish, sophisticated alternative to the cheap, do-it-yourself services out there, but a more affordable and accessible alternative to what the Big Guys had to offer. Read the rest of the entry >










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