Almost ten years ago now, I had one of those moments that impacted the way I have seen the world ever since. It wasn’t a big event. It was a simple conversation. A conversation with a few colleagues about a particular event we were involved in. I asked them how they felt it went.
One responded pretty quickly, “It was good. I thought it went well.”
The other paused for a few moments as he stared the other down. “No it wasn’t. It wasn’t good at all. It sucked. How could you possibly think that was a good meeting? Nobody was engaged. Nobody cares. Everyone simply wanted to walk out the door.”
If you’ve been following Designer Sobriety at all, you’ll understand that we frequently return to a couple of basic concepts. One, is our ability to define reality in a particular situation. The other is our willingness to see different.
Personally, one of my greatest fears in life is eventually becoming like the colleague referenced above – oblivious and/or complacent to reality. It is all too common that at some point in life, we move into a robotic-like mode and say whatever we need to say to not rock the boat.
But often the boat simply needs to be rocked.
As in the situation referenced above, we should welcome the haters. We need the perspective of the other side.
One of the best examples of this in the current marketplace is none other than Miracle Whip. With their new campaign “Are you Miracle Whip?”, they take the plunge in defining reality and a willingness to see different. To do this, they have pushed an online campaign to welcome not on the Miracle Whip lovers, but the haters as well.
It would feel hypocritical at this point if we did not practice what we preach. So, as we invite you to define reality and/or welcome the haters, we want to do the same. Tell us what you love. But more importantly, tell us what you hate.