Every Fall we collectively are bombarded with a mass of pink merchandise—at least more than usual. Some may not even recognize the significance, but ultimately many of our pink purchases go to a special cause. October is breast cancer awareness month—in honor of all the moms, sisters, daughters, aunts, grandmothers, and cousins who have dealt with the disease. A portion of the sales from the pink goods often goes to breast cancer research, supporting research and events. (It should be noted that not all Pink Ribbon merchandise goes to support breast cancer research—sold with the intention that the buyer will use it to support the cause.)

Unlike many of the organizations selling everything from mugs to hats sporting the Pink hue, the American Cancer Society wants the public to Pink Differently—not just buying a shirt with a Pink Ribbon to be supportive, but doing more. Take that shirt and wear it to an ACS cancer walk, raising funds to go directly to cancer research. The Pink Differently campaign asks us to go beyond the barrage of products and do more to fight the war against cancer.

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Last week, we celebrated with our good pals at O’Neil Printing as they launched their shiny new website. O’Neil has been innovating print since 1908, and they needed a new website to showcase their ever-growing set of resources and experience.

Just like any project we approach, we step back and look at the entire company to find its stand-out qualities that makes it unique, and highlight those particulars in the design. O’Neil Printing has been in business for over a century, and we’d like to think that any business that’s been at it that long has a few secrets up their sleeve. Although we could talk endlessly about O’Neil’s quality product, variety of services, sparkling equipment, or commitment to the environment, there are two things that really make O’Neil stand out: their people and their tradition of innovating the print business. O’Neil’s people are dedicated, service-oriented, and truly care about their clients. After all, O’Neil Printing is employee-owned, so they are invested in their work and their clients’ happiness. They’re also committed to approaching projects and business from a unique and effective perspective; a process of innovation that has kept the company young after all this time. Read the rest of the entry >

We recently had the honor and privilege of partnering with Team RWB (Team Red, White, & Blue) to develop their brand from the ground up. It has been a thrilling process to see this amazing organization grow to become nationally-recognized. Last week, they were featured on a Today Show segment, which you can watch below:

About Team RWB

Team RWB firmly believes that It’s Our Turn to give back to the veterans that have served to protect the freedoms we enjoy. Team RWB is an organization founded by committed veterans who are dedicated to support and enrich the lives of wounded veterans and their families. They do this by partnering with athletes to raise money and volunteers who develop long-lasting relationships with wounded veterans, helping them reintegrate into civilian society. According to Team RWB, “We do not view success in terms of dollars raised, but by relationships maintained.”

To find out exactly what this amazing, multi-faceted organization does, check out their What We Do page.

Here are just some of the parts and pieces to the Team RWB brand:
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A few months ago, one of our development partners, Floodlight Design, came to us for an update to their identity. The business had grown exponentially since the formation of the original identity and it deserved an update to reflect that. It was an incredible opportunity for us to really push the aesthetic and strategic boundaries of the brand. Read the rest of the entry >

The word unique is thrown around a lot. This said, in our often cookie-cutter culture it’s rarely used in the true sense. Lucky for us, we were recently given the opportunity to work with a company that encourages its customers to embrace what they love and make something completely unique.

LexiWynn owners Seth and Alexa Holzwarth came to us in 2010 as a small start-up with a single goal – build their brand to allow them to be a stronger competitor in the custom purse design market. The pair had been making one-of-a-kind handbags for their friends since 2006. They eventually began throwing parties where guests could come and pick materials to design their own bags. From the uber-trendy to more classic, the outcome of the process is always unique. In fact, LexiWynn stands by their promise that once a bag is made, no one else can choose the same materials in the same application, ensuring that every bag is completely exclusive to its owner.

As designers, we love it when people are given the opportunity to grow their passion for design, whether it is with images, typography, or in this case, fabric. Because of this, we were so excited to work with LexiWynn. We wanted to help them as they worked to promote a sense of imagination, creativity, and sophistication.

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