Our Stand

Rule29 makes a distinct effort towards moving our green process forward

Rule29 takes responsibility for our design and its implications seriously. We realize that our everyday activities affect our community, our environment, and people around the world, both now and in the future. Because of that, Rule29 is constantly working on our sustainable in-house initiative, promoting sustainability at the office and at home. This involves a measurable recycling process, carbon footprint tracking and goal-setting, employee and client education, as well as promotion of environmentally-friendly printing practices.

Social Responsibility

Although it’s harder to track in concrete terms, we believe ultimate sustainability comes in the value of our fellow humans. We strive to create work that propels human rights, and much of our conversation on this topic can be found in our Matters to Us article.

Setting the bar high

We set goals and track our progress in four major areas: recycled office paper/supplies, recycled cans, carbon footprint, and printed project paper. In 2012, we did not meet our goals unfortunately—but this is not because we did not try! The reality is, our work environment changed a bit! In 2011 we had done some pretty significant house improvements that rose our recycling numbers through the roof, while this year we did not have anything to add to our recycle numbers besides our weekly paper or soda pop cans- and the amount of cans did actually go up this year… but once again that only means that we are drinking more soda pop than we did last year. One thing that has helped that is not shown here in the graph is our Nest. Since October the Nest has saved us 702, 489, 981 kWH- which is the same amount of CO2 that 133,660 acres of trees can absorb in a year! So far this year the Nest has saved us (and this may seem oddly coincidental) 29 hours of heating this winter!

 

Our Footprint

Steps we are taking toward our goals

We take being green seriously and try to make sure that we are as accurate as possible! Our goal for the year compared to what our actual footprint number is you will see is quite different. As stated above this past year we did quite a few home improvements along with additional furniture—which rose our number. We traveled more for talks, took on newer employees that travel longer to work.. all things that make your number rise when you really want it to fall!

We are still employing a more robust system to track and report our print projects. This includes working together as a studio to scrutinize the submission of printed pieces to ensure they meet high sustainable standards according to the knowledge available. We are working together with our clients and vendors and hope to see a large improvement in this area.

 

2012 Thus Far

A look at our monthly recycling efforts

All recycle numbers represent pounds recycled vs. thrown away. Can numbers represent # of aluminum cans of various delicious beverages recycled.

—