Our Stand

Rule29 makes a distinct effort towards moving our green process forward

Rule29 takes responsibility for our design and its implications seriously. We realize that our everyday activities affect our community, our environment, and people around the world, both now and in the future. Because of that, Rule29 is constantly working on our sustainable in-house initiative, promoting sustainability at the office and at home. This involves a measurable recycling process, carbon footprint tracking and goal-setting, employee and client education, as well as promotion of environmentally-friendly printing practices.

Social Responsibility

Although it’s harder to track in concrete terms, we believe ultimate sustainability comes in the value of our fellow humans. We strive to create work that propels human rights, and much of our conversation on this topic can be found in our Matters to Us article.

Setting the bar high

We set goals and track our progress in four major areas: recycled office paper/supplies, recycled cans, carbon footprint, and printed project paper. Our robust recycling efforts are paying off. In 2011, we met or exceeded our goals in all areas except can recycling (but all that really means is that we’re consuming less soda…which is okay for everyone). Our recycling numbers doubled from last year, and the usage of post-consumer recycled paper in many of our print projects produced the savings you see below. For a recap of 2011, check out this post. So for 2012, we’re setting the bar even higher.

Our Footprint

Steps we are taking toward our goals

2011 brought good progress to our carbon footprint monitoring. In addition to our current green process and efforts, we implemented an electricity savings plan (see below for more).

We are also employing a more robust system to track and report our print projects. This includes working together as a studio to scrutinize the submission of printed pieces to ensure they meet high sustainable standards according to the knowledge available. We are working together with our clients and vendors and hope to see a large improvement in this area.

Electricity

Monitoring and adjust our electricity usage

Besides installing efficient lighting and automatic lighting in appropriate areas, we began monitoring our electricity usage beginning late June. This has given us insight into what types of activity use the most electricity and allows us to adjust our habits to create savings. Although it’s a work in progress, we hope to continue to improve in this area.

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