ReVamped: Fashion + Lifestyle Choices Go a Long Way

Posted by Rule29 Crew in Green 2.9 on July 13th, 2010

One of our current interns, Dawn Bjork, is a lover of all things green and fashion related. We wanted her to write about her recent experience designing ecofashion clothing for the ReVamped show in Chicago. We think her work and ideas are quite amazing; please read about her participation and insight below!

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Just recently I was involved in a green fashion show called ReVamped. EarthShare of Illinois sponsored the event, and it was an amazing night! For those of you that do not know about EarthShare of Illinois, it is a non-profit organization that participates in public and private sector workplace giving campaigns on behalf of its member organizations. I was pretty amazed that I had never known until a few months ago about ESIL, seeing that they contribute to places that I visit and read about all the time, like Shedd Aquarium, Lincoln Park Zoo, National Wildlife Association, and more than 60 other organizations….they are pretty amazing.

The night was about celebrating and promoting the beauty of eco-conscious lifestyle practices. What was super amazing about the event was that it didn’t only promote some really cool fashion designers, it also awakened the guests to all sorts of green “things.” Read the rest of the entry >

Good ole Wiener Races, Corporate Sponsorship, & Design

Posted by Kara Ayaram in R29 Fun on July 7th, 2010

What do these three things have in common?

Rule29 just sponsored their second athlete (for the first mention, see here). Our athlete was Kona, Cheech’s mini Dachshund. Although this was a much smaller affair, the wiener races (or formally known as the Dachshund Dash) of Rochester, MN offered us the perfect opportunity to study three things: 1) corporate sponsorship, 2) uniform design, and, of course, 3) how to race a dachshund (or, maybe, how NOT to …) Read the rest of the entry >

Community without Pixels

Posted by Kerri Liu in Matters To Us, R29 Fun on July 1st, 2010


We use the word “community” a lot. Over the past 5 years the internet and social media have taken the definition of this word to whole new lengths. Where it used to be the only communities you were a part of were ones that were in close proximity to your home, now this is no longer the case. The amount of online communities you can be a part of is literally endless. From Facebook to SecondLife and any niche that you happen to fancy, there is an online community with which you can participate (or not), and at any level you like.

All of this connecting and interacting with people you would have otherwise never known has its benefits for sure. The sharing of information and experiences has made us the most informed generation yet. With all of this information at our finger tips we are able to react to people in need faster and more efficiently than ever before. When the earthquake in Haiti hit, people all over the world were able able to mobilize and start working to raise money in an effort to help those effected. The team at R29 even threw our hat into the ring and participated in The Haiti Poster Project, which was a strictly online effort, to do our part.

Like most things, though, there are negatives that accompany these positives. When everything is just a click away sometimes making connections in the community in which you actually live becomes difficult. While participation in online communities can be beneficial, often times there are people in the home next door that could genuinely use a helping hand. Read the rest of the entry >

Explore Rule29’s New Web Mojo!

Posted by Justin Ahrens in Inside Rule29 on June 29th, 2010

In celebration of our 10th anniversary, Rule29 has been hard at work renovating our online home for Creative Matters. Please check out Phase 1 of the new and improved rule29.com.

Our newly remodeled website features updated company and team information, detailed description of our strategic process, and streamlined social media integration—including a blog update (as you can see) for your viewing pleasure. We’ve also tossed in some dashing new pictures for you to ogle.

Please take some time to take a look at our vastly expanded portfolio with its full breadth of strategic work—all wrapped up, just for you, in creative matter™ magic. Explore our site, sign up for updates, and let us know what you think in the comments below.

Thanks for taking a gander!

Rule29

PS: We also have our sweet new online print estimator, SpecThis,  for you to use and some Rule29 history to check out on our anniversary site – more info here.

The Power Of The Pen

Posted by Justin Ahrens in Random on June 24th, 2010

Are you tired of certain political scenarios and want to change them? Here is some great advice on how to do just that. What current issues do you wish you could change or help bring to a vote?