Rule29 was honored with the opportunity to create the 2nd annual report for Life In Abundance. LIA is helping to rewrite the tragic stories that typically come out of Sub-Saharan Africa. Through the organization’s work, new stories are emerging: communities are learning how to take care of themselves, locals are learning new skills, children are attending new schools, micro-financing programs are enabling individuals to start businesses, and communities are gaining the resources to take care of each other and reduce the spread of an uneducated populace. All in all, LIA is empowering change in the only way that matters (in our opinion) – through the creation of a holistic, sustainable model that brings permanent change to the communities affected.

This 2009 annual report, entitled “Empowering Change”, features articles and stories from 4 countries and surrounding areas that highlighted the struggles of each country, as well as powerful stories about incredible individuals that live there. Showing the actual empowerment of the surrounding communities was key in creating a successful piece. Through compelling stories and vivid photography (taken by our good friend Brian MacDonald), a very successful and enlightening piece was created.

For the cover, stylistically, we wanted to draw the viewer in with an incredible shot of the slums, partially from a distance. The large type that is rising from the horizon line was chosen to simulate the initiative to actually empower change within these communities. Throughout the annual there are 3 stories that feature hand written type on rough paper texture in order to remind us that these stories are coming from real people in the slums.

Life In Abundance now uses this powerful piece to highlight some of the remarkable work they do in Africa to donors, and their supporters.

How do you empower change?

This past April, both Justin Ahrens and myself, alongside our friends Brian MacDonald (Wonderkind Studios), Von Glitschka, Kelsey Timmerman, Bruce McEvoy and the Life in Abundance team, had a chance to shoot our second documentary project in Africa entitled “This is My Normal.” This film explores two primary questions: “What is poverty?” and “What is normal?” These questions are explored through the stories and imagery of the slums of Nairobi, Kenya.  In particular, the film focuses on the people of the Mathare Valley – a section of the Mathare slums, often referred to as the “Forgotten Valley.”

The Mathare Valley is a place where the local water supply (the river) has become the slum’s waste system, trash system, and playground for the young.  The Valley is dependent upon the water; however, it is the slum’s most dangerous asset – threatening both children and homes with its ability to rise with an untimely rain.  And while the homes, unemployment, and health concerns are an embodiment of the (global) poverty issues, it is the “mindset” that is the gravest of concerns.

Reality is… that unclean water, (incredibly) low wages, and poor health are simply “normal” to the slums.  Unfortunately, this way of life has become acceptable.  And “acceptable” is the greatest hurdle to overcome. Read the rest of the entry >

I’m on my way home from the slums of Nairobi, Kenya after working on our second documentary film. I’m exhausted, and my head is continually spinning. To put it simply, as with every Africa trip so far, I will not be the same. I was hoping to post every day while there, but with limited web access and two great writers, Bob Davidson and author Kelsey Timmerman on the trip, I decided to simply photo blog (via Facebook) and spend the majority of my time trying to run the crew as best as possible and fully soak in the experience.

It’s hard to explain or express what an experience this trip to Africa has been. Filming a documentary in the slums is bound to change you, but I was not expecting this. I had been to Kibera (Africa’s 2nd largest slum) and Mathare (Nairobi’s oldest) before, but not up close and personal.

We spent seven straight days trying to get to know the slum residents, seeing what they see, walking, touching and smelling their environment. The location was different than our last documentary project (This is My Home), but sadly many of the same issues exist, all of which are simply not right. Dangerous living structures, no roads, unhealthy water, no sanitation, no waste removal, lack of education, no health care, crime, fear, HIV/AIDS, loss of hope, and the vulnerability of children to simply name a few. It was a rare day when you didn’t turn your face to cry for a few minutes.

The issues of the slums are so complex – government corruption, health concerns, religious culture, commerce, structural issues, etc… And the fact of the matter is that us Westerners tend to think we actually live in an Extreme Home Makeover world. If we build this, or fund that project, all things get fixed and fall in place. But that way of thinking is simply not accurate, and it inevitably continues to add to the issues. The reality is that we need to help battle the biggest monster of all: generations of slum residents with mindset that slum life and its living conditions are acceptable. But, hopelessness cannot be an option.

However, it was a feeling that continued to surface wherever we went. Mathare Valley (a section of the Mathare slum) is without question the worst place I have ever been. With a contaminated river, treacherous pathways, raw sewage, horrible living conditions, and water not safe to drink – it’s simply an awful place to try to survive.

I will be sharing more stories and details related to the slums leading up to our documentary premiere (this Fall); however, I will leave you with a few facts, thoughts, and stories from this week: Read the rest of the entry >

You might be, without even knowing it…

Can apathy toward injustice hold a person as a captive, unable to make a difference? Or maybe it’s not the apathy, but the lack of information of how to truly help those facing harsh realities of poverty-stricken lands. Well, we’re about to find out.

Our good pal, author Kelsey Timmerman, has been taken hostage by his publisher, because of his indifference to injustice in Kenya. Since being “detained” to raise money to go serve in Africa, Kelsey has learned about Kibera, the largest slum south of the Sahara. Over 1 million people live on the outskirts of Nairobi in a slum where the average person lives without clean drinking water (read: mixed with sewage as there is only one latrine for every 100 people), without education (especially girls), and subject to gang tyranny, among other sad factors.

It’s time to do something.

Kelsey is hoping to raise enough money to partner with LIA, MacDonald Photography, and yours truly, to film a documentary about what can really change the situation: holistic community development through micro-enterprise. By giving people at the grass-roots level not only the dignity but also the practical necessity of having a stable, respected occupation, communities can change tremendously for the good of all. Together, we are hoping that this documentary will make the everyday American not only aware of the situation in African slums, but also of how to realistically help that situation change.

Want to escape apathy and help now? You can donate to the cause, learn more, help decide Kelsey’s fate by voting, or tweet this:
“Don’t be Held Hostage by Apathy! http://bit.ly/ae2XCA #apathyhostage”

Plus, all donors’ names will appear in the film credits. If you can’t wait for the release this fall, check out This is My Home, our first documentary about the street children of Ethiopia, and how LIA is working to bring hope into a desperate situation there.

Oh, and big props to our friends at Wiley and Relevant for helping us get the word out!

It’s finally here: the trailer from our first documentary film. We started this journey just about a year ago. This film, which was made for Life In Abundance and produced by Rule29 and MacDonald Productions, shares the stories and struggles of the street children of the Merkato Slums and shows what LIA is doing to bring hope to the approximately 50,000 children that live on the streets of Ethiopia’s capital. To purchase a copy of the film, go to the LIA store. All money that is raised goes to support the program and the continued work being done by Life In Abundance. For some of the behind the scene photos, check here.

Tell us what you think of the trailer, ask us any questions, or let us know if you want to host a screening.