Thanks to our own Bob Davidson (Creative Producer/friend/hummus-lover), we at Rule29 have been recently captivated by the extraordinary concept of wonder. So much, in fact, that our own Justin Ahrens used it as the foundation for his latest HOW presentation in Boston. Bob’s interest and knowledge of wonder runs deep, eventually leading him to create an online community with wonder as its focus. rednow began as a response to the constant media abundance we all face on a daily basis. Opposed to just another review site for the latest in film, music, art and design, those involved in rednow wanted a place to feel, to think… to wonder.
This past week, we launched the latest iteration of the online creative collective. Along with an updated logo, the refreshed rednow site features a new look, structure, and opportunity for discovery with advanced filtering capabilities. The heart of the site is the matrix – a visual representation of all rednow posts. Here, users can search, filter and explore that which has caused the rednow staff to pause and wonder – all the sounds, images and stories that have made an impact.
Users now have the opportunity to sign in using their existing social media accounts, allowing for a greater level of sharing and involvement. The new “Experienced” feature creates a sense of customization; just click the button on any post to indicate whether you’ve seen or heard the subject. When logged in, filtering by these films/songs/etc. is as simple as clicking a toggle button on or off.
With so much to wonder about, we were thrilled to be a part of rednow’s makeover. To experience the art of wonder yourself, check out the site here.