From the first moment I met today’s interviewee, I looked up to him (keep reading and you will know why). Since that time, besides being someone I look up to, Stefan has become someone I deeply respect. He is a teacher, author, great speaker, excellent kisser, creative shaman and a fellow cinephile. Spend a few minutes to get to know our friend and also check out his books if you need some creative kick starts (in the pants).
1: Where do you exist most of your day?
At the evil lair of Reign, my creative shop. We’re in Kansas City, MO on the 3rd floor of a hundred-year-old, 3-story brick building in the Crossroads Arts District. Our studio is directly above Bazillion Pictures, a killer animation studio. My office, in particular, is directly above the sound designer’s booth, so most of the day I get the thump. Helps me keep my groove.
2: Tell us about where you work?
Reign is technically an ad agency. I say “technically” because the core of what we do is campaign work and falls in the campfire of advertising but our particular brand of advertising has always been a bit twisted. We believe heavily in story, so much of what we do follows a particular narrative in one way or another. We create stories for the brands we serve, then we tell the bajesus out of it.
3: What is your favorite type of work to do?
I love the beginning of anything. I’m a serial starter, I love to begin any creative process. I enjoy the finish, too, but not nearly as much as the start. The start has all the great things packed into it; the ideation, the thinking, the possibility, the hope, the chance, the exploration, the finding, the searching, the discovery, the failure… It’s made up of the best of me.
But if you’re talking mediums, I’ll take long-form branded content 100 out of 100 times.
4: What is your actual height minus the shoes and afro?
I’m 6’3”, with the afro 6’9”… Oh, wait… That’s Fletch. No, I’m 6’8” all the time. The mark on the very top of my oversized melon would suggest I’m actually 6’8.25” tall, as most standard doorframes are 6’8” exactly. A fact I can defend painfully. Read the rest of the entry >