Each year, we pair with some of our partners to create a new promotional piece that we can send out to design friends, clients, and anyone else who has somehow found their way onto our mailing list. We always set out to make this piece a great example of each partner’s capabilities (plain speak – the promos are always pretty rad). For those that don’t remember, last year was our Life In Abundance book, the year before that was our 29 Reasons to Vote and our 3Feasts wine journal.
This year, we wanted to create a piece that was not only easy on the eyes, but also functional in an every day sort of way. After many hours of brainstorming, several Starbucks runs, and the occasional rock-paper-scissors match, we landed on the idea of a perpetual desk calendar. It’s a calendar because, let’s face it, everyone can stand to be a little more organized. It’s perpetual because we don’t want the content within the calendar to go unread once we reach 2011. Read the rest of the entry >