With the LA Auto Show winding down (you have until the 13th to check it out), the first chapter of Ford’s new Fiesta Movement is also coming to a close. For those not familiar (or if your only memory of a car named ‘Fiesta’ is one of the not-so-desirable kind), Ford recently redesigned the Fiesta for their European markets.
The European Spec Fiesta has seemingly been a big hit. The continued strong sales have given Ford the push it needs to get their feet wet in the proverbial kiddy pool of B segment cars that is ever expanding here in the US. To create some hype for the upcoming domestic launch of the recently revealed car, Ford looked to more unconventional marketing. And with that, the Fiesta Movement was born.