A few months ago, one of our development partners, Floodlight Design, came to us for an update to their identity. The business had grown exponentially since the formation of the original identity and it deserved an update to reflect that. It was an incredible opportunity for us to really push the aesthetic and strategic boundaries of the brand. Read the rest of the entry >

For the last Creative Matters installment for 2010, we wanted to go out with some fun. This edition shows some of our latest online competitions, a cool new “custom design” handbag company, some new brand and cause related design, and one of our favorite web projects of the year. But don’t take our word for it – download now. Go grab your Santa mug, pour some egg nog, and take a peek.

:: Click here to download Creative Matters 26 ::

As with previous Creative Matters, please download the interactive PDF to click your way through via each hotlink, or simply scroll through it page by page (best viewed with the latest version of Acrobat Reader).

New things and creative reminders:

Check out our newly launched Rule29 Store and R29 Shorts pages

Don’t forget you can still “BE IN CHARGE”

And as our 10th year comes to a close, take another stroll down memory lane with the Rule29 TEN x TEN anniversary site currently highlighting ten projects from every year between 2000-2010.

We hope you enjoy the new newsletter, this holiday season, and have an amazing close to 2010!

Thanks,

The design monkeys from Rule29

Lots of us have favorite hobbies, favorite foods, favorite just about anything. Have you ever wondered how much time or how often you take part in that favorite thing? Or, have you just wanted to collect information on, well, just about anything? That’s where Daytum comes in. Daytum is an extremely user friendly site that simply put, “helps you collect, categorize and communicate your everyday data.”

Now let’s say one of your favorite things is tacos. I mean who doesn’t love this tasty dish? With millions of different recipes out there in the world, this classic dish shouldn’t get dull. Our friends at Faust love tacos so much that they started keeping track on Daytum, and it turns out they aren’t the only firm in the Chicago area that loves tacos.

Take a common love of tacos, add a little competitive spirit and a great resource like Daytum, and you have yourself a Taco Challenge. Throughout the month of June, Rule29 will be competing in this epic event against Faust, Grip, and Floodlight. Winner is determined by dividing the total amount of tacos consumed by the amount of participants per office.

Read the rest of the entry >

2008 ended on a high note: a full week of R29 being closed down to enjoy the family and the holidays. It was great. Did you take time off?

December 2008:

Firsts: Rule29 was a guest featured on the Reflex Blue Podcast. Very exciting; check it out here.
- What was new for you in December? What’s your favorite podcast?

Travel: None. First December I stuck around in years. Loved it, no dealing with delays at O’Hare and actually got all the Christmas shopping done early.
- Where did you go? Somewhere warm – come on, spill it.

Read: Reread parts of Groundswell (serious must read for those into social media) and started Do You Matter – so far so good.
- Books you’re reading? Or at least tell me your favorite from 2008.

Contest: The community campaign we did for Rand is finished. Vote for the best video submitted here.
- What is your favorite community site?

Last Months Goal: Try to give more than receive. We gave a bunch, also did our part to try to stimulate the economy. One of the coolest things we helped support was: Reasons to Give
- Did you help in any way?

Creative Matter: Created an online social report for Allstate, worked on a fun new project for Sears, created a couple cool new books and some various brand, logo and online projects.
- What was your favorite job, accolade or professional moment in 2008?

Movies: Actually went and saw several movies. Two Recommendations: Slum Dog Millionaire & Seven Pounds.
- What movie(s) have you seen lately that was awesome?

For January: Rework a bunch of things that need a brand new start.