Experience the latest creative matter imagined by Rule29. CM 30 features a selection of our work in Africa, our involvement with an organization supporting veterans, and our consistent exploration of story and wonder, just to name a few. Watch some of our innovative video work, read about our most recent promotional work, and interact with some of our latest online and mobile app creations.

Always on the lookout for new ways to communicate the offerings from our studio, we developed our 30th newsletter installment in three formats: the traditional PDF, as an iPad app, and now for CM 30, we are introducing an HD version of the app for all those with Retina display iPads. So download one, download all!

As Fall winds down, grab some hot cider and take a creative tour around the world with us via Creative Matters® 30. Let us know what you think of any and all the versions.

Thanks,

Your amigos from Rule29

It’s hard to believe it’s been a year since our third annual hand turkey extravaganza ended with these great winners. The time is here once again, our friends, to charge up the tryptophan motivation and be a kid with some hand turkey works of art. Please check out our updated Show of Hands site, download the form, read the rules or check out the 2010 entries, and be among the first to enter the 4th annual Show of Hands competition. Remember outside of the sheer glory of being named champion, we enhance the sweet taste of victory with some  iTunes gifts to go with it.

PLEASE NOTE – part of your jury selection will be based on tweets, likes and comments. So enter early and enter often. Let everyone know about it and get some social networking love. Get your office into it, break out the crayons or oil pastels, make Grandma bust one out and your kids (oh yeah, we pick a kids winner too). Bottom line: Have some fun.

We are excited to see your tasty turkey creations, let’s get it rolling!

As most of you know, some of us at Rule29 have been working on taking daily pictures to help us to create space and take the time to see things differently. A daily picture is a purposeful act to notice the stories and scenery that surrounds us – details that in the daily rush of life may go unnoticed. To see what we’ve been seeing, check out #SeeDiff on Twitter  (see more details in my column on Rock Paper Ink Blog).

During some lazy flipboard reading I came across three videos that are simple and brilliant. These videos are incredibly well done and create a version of seeing differently that seems adventurous and inspiring (wish I was on the crew). I wanted to share since we all look for quick injections of awesomeness, and these will do it in just a few minutes. So sit back, watch, and share. And as the video description reads: Read the rest of the entry >

We’ve been up to good stuff this sweet, steamy summer and are excited to share the highlights with you in the latest issue of Creative Matters^®, Volume 28. From new branding strategies, print collateral and glossy pages to good karma websites, hot apps and social media boosts, we’re happy to report that variety really is the spice of life.

At the top of our list comes our work with a leading academic institution, where we’ve developed a new branding strategy along with a full suite of shiny new print materials. Speaking of new, we’ve unveiled a few fresh websites for our friends at JOYRIDE and O’Neil Printing. In keeping with the hot summer spirit, we also helped design MarketDelta’s new Heat Mat App, a perfect tool for those interested in gauging the performance of top stocks and funds. We had the honor of creating three new book covers, and even challenged the concept of worthiness with a breathtaking book of photographs from MacDonald Photography. Lucky for us, we also managed to squeeze in a few healthy getaways to recharge and work on a great tan (have you seen Justin lately?).

There’s more to share and you don’t want to miss a look, so get your issue now and enjoy Creative Matters.

:: Download Creative Matters 28  ::
(It’s tasty)

We also recently updated our Creative Matters section of our site check that out too if you are ready for more goodness.

Thanks,
The Design Monkeys from Rule29

PS: We think Everybody Should Just…

There are times in your life when things just feel like they all fall in place. And for that moment you feel like you are being smiled upon. Exactly a week ago today, Rule29 was able to premiere our second documentary, which we made with Wonderkind Studios and Life In Abundance. This film was about extreme poverty, its complexities, and its depth. Almost a year ago we flew to Nairobi to make a film about LIA’s microfinance initiative in some of Africa’s largest slums. All during the film and on our way home, we were grappling, – I would say struggling, in fact – with what our normal was compared to the beautiful people we just had an honor to meet and interact with for a week of our life. And, because of that struggle, we decided to change the film and focus on the complexity of poverty.

As the film was about to start, I was overwhelmed with thoughts of people not liking it, or the film not making sense, or whatever other ridiculous, anxiety-filled thoughts flooded my mind. As I walked up on stage, my butterflies went away and were replaced by a growing excitement. Here it was, this great piece of art that so many people put hundreds of hours into, and we were about to share it.

After introducing it, the lights dimmed, I sat down, and the movie started on that larger than life fifty-foot movie screen. And then it happened…. I was back. Back at the beautifully horrible place halfway across the world. My heart became heavy and tears started welling in my eyes. Could it be? Did this place actually exist? Could I do more? How can I help this “normal” for my brothers and sisters be different? How? As I let the film take me back, I reflected on all that went on during the time that we were there. I remembered the smell, the condition of the environment, the reality of it all, but also the hope that was around every corner.

The impact of film and story is an amazingly powerful medium. As I along with the rest of the team at Rule29 work hard at becoming better and better at it, I’m always thinking, How can we make this world a better place? Isn’t that something we should all strive to do? I think it is – do you?

Read the rest of the entry >