One of a Kind is Only Half the Story

No design project is inherently easy – but if you were to ask designers which audience would be the most difficult to design for, you’d probably get “other designers” as a response more often than not.

Rule29 set out create a unique promotion for O’Neil Printing at this year’s AIGA Pivot conference that would help the in-kind sponsor stand out to the 1600+ designers (and other designerly-types) that passed through the marketplace to snatch up all the freebies. Read the rest of the entry >