With baseball season winding down (and my precious Cubbies’ season ending months ago), all eyes are on the fall ritual of college football. And as with every season, the rivalry games are not to be missed. Last year, Nike decided to jump on the opportunity to promote their new Pro Combat football gear by creating some unique uniforms for a select few teams to sport during their most heated rivalry games. The concept is simple and genius: Nike gets to promote its new gear to teams that may otherwise not buy into it while flexing its design muscles to make each of these teams feel like the University of Oregon. Even if it’s only for a game or two. Read the rest of the entry >

What do these three things have in common?

Rule29 just sponsored their second athlete (for the first mention, see here). Our athlete was Kona, Cheech’s mini Dachshund. Although this was a much smaller affair, the wiener races (or formally known as the Dachshund Dash) of Rochester, MN offered us the perfect opportunity to study three things: 1) corporate sponsorship, 2) uniform design, and, of course, 3) how to race a dachshund (or, maybe, how NOT to …) Read the rest of the entry >