A One-of-a-Kind Brand

Posted by in R29 Showcase on March 17th, 2011

The word unique is thrown around a lot. This said, in our often cookie-cutter culture it’s rarely used in the true sense. Lucky for us, we were recently given the opportunity to work with a company that encourages its customers to embrace what they love and make something completely unique.

LexiWynn owners Seth and Alexa Holzwarth came to us in 2010 as a small start-up with a single goal – build their brand to allow them to be a stronger competitor in the custom purse design market. The pair had been making one-of-a-kind handbags for their friends since 2006. They eventually began throwing parties where guests could come and pick materials to design their own bags. From the uber-trendy to more classic, the outcome of the process is always unique. In fact, LexiWynn stands by their promise that once a bag is made, no one else can choose the same materials in the same application, ensuring that every bag is completely exclusive to its owner.

As designers, we love it when people are given the opportunity to grow their passion for design, whether it is with images, typography, or in this case, fabric. Because of this, we were so excited to work with LexiWynn. We wanted to help them as they worked to promote a sense of imagination, creativity, and sophistication.

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What are you getting dear ole Dad?

Posted by in Random on June 18th, 2009

So here we are…3 days from Father’s Day! This may be old news to you, but quite possibly, some of you are now starting to sweat and frantically trying to figure out what to get that very important paternal figure in your life!

Well, we at Rule29 have done some of the research for you. From the homemade to the extravagant, there is a never ending list of wonderful gifts for Dad, but here are a few our our favorites:

1) For the dad who loves to be the center of attention-Fauxshow. A personalized “radio” show just for your dad. Of course , it is never actually aired but he doesn’t have to know that!

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